VLS Newsletter – September 2019

VLS Newsletter September 2019

Case Summary

Overall the number of cases stands at 61, with 1 product under investigation, 5 compliant following investigation, 1 non-compliant following investigation and 53 archived.

Case Update

Case 010160 regarding Toyota First 5w30, VLS are progressing a complaint with Warwickshire Trading Standards which is the home authority of Impetus Automotive Ltd. An additional complaint against Toyota First 5w30 has been raised with the Advertising Standards Authority for misleading advertising, and a further complaint has been raised with ATIEL, the European Technical Association concerning non-compliant claims made on the product.

To view the case outcomes, visit https://ukla-vls.org.uk/case-outcomes/

For details of how to submit a lubricant product complaint to VLS, go to https://ukla-vls.org.uk/case-handling-process/

Industry News

UEIL Technical and Competition Committee  

The role of the Technical and Competition Committee to UEIL, the European lubricants association, is to monitor supply chain and technical developments in the European lubricants market and to directly challenge anti-competitive behaviour amongst OEMs where found.

The bulletins that are issued by the TC/CC at the conclusion of their European investigations, can be found on the UEIL website.


ATIEL, the European Technical Lubricants Association, has produced guidance for lubricant marketers on making performance claims on additive packages following the results of their ongoing product compliance survey which has highlighted some claims being made against obsolete sequences and non-compliant combinations.


ILMA, the Independent Lubricant Manufacturer’s Association of North America, reported on 27th August 2019, of the New York’s Attorney General collective $1.2 million settlement with Dollar General, Dollar Tree and Family Dollar for selling expired products, including obsolete motor oils, and for failing to accept empty bottles under the State’s bottle deposit law.

Media Editorial

Lube magazine for August 2019 features a column by VLS Chairman Andrew Goddard on the ACEA engine oil sequences and whether the advent of the electric vehicle will spell the end of the sequence updates on Page 46.

Lube magazine for August 2019 includes a feature on the VLS launch of the mew marketing claims guidance and the outcome to VLS case 010155 on Page 47, and the outcome to case 010153 on Page 48.

Professional Motor Factor Online reported on VLS case 010160 which has been escalated to Trading Standards and ATIEL.

Media Advertising

Aftermarket magazine, July/August 2019, half page advert Page 37.

Lube magazine features a half page advert on VLS for its August 2019 edition, on Page 35.


VLS will be exhibiting at Automechanika UK at the NEC in Birmingham on 8-10 June, 2021


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Andrew Goddard

Chairman of VLS

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